The Lanzarotta Family Story & Heritage
A.J. Lanzarotta Wholesale takes great pride in the vendor relationships we have established over the years. We are a well established member of the Toronto Wholesale Produce Association with an impeccable record as a wholesaler at the Ontario Food Terminal. In recent years, we have moved to Direct-from-Source buying for our major core products which supports our traceability and food safety program, reduces cost, and improves product consistency. Our purchasing partnerships give us the competitive edge to source out the best and most exotic products.
From premium quality produce to a comprehensive line of processed fruit and vegetables to non-traditional produce items, A.J. Lanzarotta Wholesale has it all. click here for more information regarding the 800 plus active produce items we offer our customers.
We have been servicing some of the finest restaurants in southern Ontario for over 50 years. We recognize that we are a "service first" company and take great pride in the relationships that we have established with all of our customers.
A.J. Lanzarotta Wholesale ensures that every employee understands our "Service First" philosophy. "Going the extra mile" and "attention to detail" are not just catch phrases that we use arbitrarily. We recognize that our customers have a choice when it comes to where they purchase their produce. A.J. Lanzarotta Wholesale employees know that our decisions and actions must have a positive impact for each customer and we strive to exceed all your service expectations. Working as a team and strong communication guarantees your success and ours.
The family name "Lanzarotta" has been associated with premium produce and exceptional service for over 50 years. Gus Lanzarotta began distributing produce from his garage in his home when several restaurant operators were looking for fresh produce. His produce distribution business expanded quickly and within no time, he invested into his first warehouse in Mississauga. Recent changes to our purchasing and sales strategies are sure to produce sustainable results for another 50 years. It's a family business. Come see the difference our family can make.
60 YEARS AT THE MARKET
AJ LANZAROTTA WHOLESALE FRUIT AND VEGETABLES
I started in the business when I was 12 years old. My father had a grocery store on Queen Street West in downtown Toronto back in the '40s. He was getting his produce from the St. Lawrence Market, before we had this Terminal. I was driving a truck when I was 15 years old, delivering from one of the houses down at the Terminal! The rules for kids weren’t exactly what they are today. Then I opened my own store when I was 19 years old. So I’ve done it all, from retail to wholesale sales, and buying, of course. People ask me all the time, "Why do you still keep going down to the Market at 4 a.m.?
Why don’t you just retire, Gus?" But I’ve been doing this for practically my whole life. Today I’m buying produce from the grandsons of some of the guys I used to buy from. They are like family to me. It’s hard to walk away from that. Speaking of family, I wouldn’t be where I am if it wasn’t for my wife and three children. They have all worked in the business and supported me unconditionally over the years. Family and produce - that’s all I know and love... except for maybe golf. I manage to fit golf in perfectly with my early work schedule, so here I am... for a little while longer.
What we Believe
We buy from local farms whenever possible. The Lanzarotta Family believes in supporting our local community. Not just the farmers we buy from but the staff and contractors we employe. At A.J. Lanzarotta we treat our community as family and that means you too.
You can't put the roof on a house before you take care of the foundation.
Our reputation has been built on:
• Premium Quality Product
• "Service First" Service
• Honesty and Integrity
• Going the extra mile
• Responsibility to the environment
These Cornerstones to Success are the guiding principles behind the responsibilities of every employee at A.J. Lanzarotta Wholesale. Our foundation is strong and has stood the test of time.